SS25 Collection
The collection is inspired by a fusion of modernist architecture and interiors, particularly the brutalist house designed by architect Brian Housden. The building's vibrant colour palette, obscure shapes, and contrasting materials—such as glass and concrete—serve as key references. The prints on the garments merge traditional tailoring with a juxtaposition of fabrics and architectural features from 78 South Hill Park, resulting in unique, abstract designs.
About the BRAND
ALEXCLAIRE is a London based brand by designer Alexandra Eastman. Alex graduated with a BA in Fashion Design in 2018 and launched ALEXCLAIRE in 2021 with her debut Spring/Summer collection, followed by an Autumn/Winter collection the same year. She took a two-year pause (2022–2024) to gain further experience in the fashion industry, returning in 2025 with a renewed vision and the launch of her latest Spring/Summer 2025 collection.
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The brand specialises in print design with major influences from modernist architecture and interiors, combined with tailoring and androgyny. "I want to create clothes that are sleek and trendy and that make people feel confident and stand out from the crowd."
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Sustainability is at the heart of the brand. All fabrics are ethically sourced, and each garment is printed and made by a London-based manufacturer committed to sustainable practices.